This event was for me my favourite in 2018 where I had the chance to work as the Art Director for the whole event as it was carried by the Agency Matraka. Every year the beer Victoria celebrates the national day of the dead. This time it was a whole advertising campaign that focused on "Mictlán" the Aztec underworld.
The event consisted on a runway of 10 of the best Mexican fashion designers with two dresses involved in a chapter of Mictlán. The show also had performances by Soto Mayor, Geo Meneces & Banda Bastón and a ritual dance by Nok Niuk.
For me the best part of this amazing spectacle was the fact that we livestreamed the runway and concert. The next video shows the livestream that had thousands of views.
