The first edition for the Mexican Beer Festival for Grupo Modelo was September Fest 2018. Matraka was the agency in charge of the design, assembly, production and execution of this 2 day event.
The event took place in Deportivo Lomas Altas in Mexico City the 29th and 30th of September and had around 6,000 attendees. This was a major challenge for me for it was my first big scale festival where I worked as the Art Director. The whole event was focused on Mexican beers (from Grupo Modelo) and had national music shows for the two days.
