This was the launch of the new American Express Brand worlwide campaign. It the biggest event American Express Mexico had in 2018. It was a 2 day VIP event in Chapultepec Forest where the Brand invited around 800 guests. The event had collaborations with key partners for a culinary experience. Some Mexican artists as Jacobo y Maria Angeles, Vena2 and Mascaras de Alambre displayed their mexican culuture inspired Works.
The first night we had talks by Google Mexico CEO, the founder of Shazam and mexican architect Michel Rojkind. The second night we had Tom & Collins DJ set and Capital Cities performed the party closure.
This was designed and produced by the agency Matraka where I took the role of Art Director for the entire Project. It was one of the biggest and most ambitious projects of the year. And propably one of the most ambitious events in Mexico in 2018.
